VideoWeek

JULY 11, 2025

Meta Faces Antitrust Investigation in France Over Online Advertising Practices France’s antitrust regulator has notified Meta of a potential violation of competition rules in online advertising, for allegedly limiting access to third-party ad verification partners.

Non-Profit

Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

Ad Inventory

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

Ad Inventory

Digiday

MARCH 6, 2023

Success stories abound: Retail ads have grown to account for 5% of Amazon’s total revenue , Walmart’s digital ad business grew by 30% in the last quarter of 2022 and Lowe’s sales increased by 15.1% This inventory is often addressable and targetable based on high-intent signals from searches, shopping carts and other behaviors.

Ad Inventory

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising

AdExchanger

JUNE 8, 2022

Continue reading » The post Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers appeared first on AdExchanger. The midterm election season will be here before we know it. The 2018 election season disrupted formerly stable patterns. This year, the lack of stability might.

Advertising

Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. At least, that’s what new research from the IAB’s State of Data 2022 (Part II) reveals. All eyes were on Netflix when their ad-supported tier launched on November 3. The best part? Regifting this list is not only allowed—it’s encouraged! Privacy, Please! Hut, hut…hike! The economy.

Advertising

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

Ad Exchange

Martech

APRIL 14, 2022

Ads.txt is a protocol that authorizes sellers of digital ad inventory. This provides an added layer of confidence in programmatic markets for the purchasing of digital ads. It also helps reduce ad fraud by verifying sellers. Get the daily newsletter digital marketers rely on. Processing.Please wait. Review period.

Ad Exchange

Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Retail media. billion of the $5.1

Advertising

AdExchanger

JUNE 7, 2022

Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified. Today’s column is written by Kean Wang, VP of product and strategy at Intowow.

Ad Inventory

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. to determine the value of an impression and set optimal floors.

MarTech

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising

PubMatic

NOVEMBER 11, 2022

Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV. Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests.

Ad Inventory

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail

Monetize More

NOVEMBER 11, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations.

Ad Inventory

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. The European digital advertising market demonstrated remarkable resilience, adding €7.7

Advertising

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. The European digital advertising market demonstrated remarkable resilience, adding €7.7

Advertising

Monetize More

AUGUST 5, 2022

Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. Advertisers too are feeling the heat from this slowdown; they’ve seen CPMs plummet by as much as 50 percent since March 2022, according to AdExchanger research reported in Digiday.

Ad Inventory

Smarty Ads

JULY 27, 2022

Modern publishers search for the best SSP platforms to sell the ad inventory with minimum effort and the highest yield. However, it is not that easy to find out beforehand if top SSPs provide desired functionality and what exactly makes each one the best choice. The right solution in such.

Ad Inventory

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

Header Bidding

Martech Series

JUNE 9, 2022

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.

Advertising

Brid.tv

MAY 10, 2023

Table of Contents [ hide ] A Quick Glance at the 2022 Update IAB’s New Video Ad Classification — An Overview What Does This Mean for Publishers Using OpenRTB/Prebid? The Application of the New Video Ad Categories for Brid.TV’s Publishers Pricing out the New Inventory Contact Brid.TV

Video Ads

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network

Brid.tv

AUGUST 29, 2022

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.

Advertising

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail

Basis

OCTOBER 4, 2022

In programmatic advertising, premium inventory access is drawing almost equal excitement as CTV. In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. This was up from 63% in 2020 and just 40% in 2018.

Media

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

Demand Side Platform

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world.

Media

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

Ad network

Relevant-Digital

JANUARY 30, 2023

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory.

Ad Inventory

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. What are Search Ads? Search ads are part of programmatic ad inventory, displayed specifically on search engine results pages.

Search Advertising

Martech Series

DECEMBER 16, 2022

Advertisers want to package unique audience insights with premium ad inventory. As signal loss continues, there is a shift back to core marketing fundamentals and as a result, marketers are adopting audience and inventory curation strategies,” said Chris Feo, SVP Sales and Partnerships at Experian.

Cookies

Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. Retail media networks (RMNs) are a rapidly growing channel for advertisers.

Retail

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Experience.

Agency

MNTN

DECEMBER 9, 2022

Whether or not Netflix will catch up to the early adopters is yet to be seen, but they’re stepping into a massive opportunity by entering the ad-supported streaming market. As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023. short-term ad buying.”

Ad Inventory