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Now, since the brand has “reduced our spend within socialadvertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.
The TikTok era of socialadvertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok’s ascent has been swift.
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TikTok has become one of the quickest-growing social media platforms, with a scaling of 1 billion active users monthly. In the last quarter of 2021, it achieved over 160 million installs. You can also become an affiliate for products you like and add links in your bio and video captions. The app was known as Musical.ly
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