are-you-ready-for-tcf-2.0 
InMobi
JUNE 26, 2020
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) Here’s what you need to know about TCF 2.0 At its core, TCF 2.0 At its core, TCF 2.0 TCF helps demand partners run ads on publishers more confidently.
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. to TCF v2.0
Digiday
OCTOBER 3, 2022
Discussing the prospects of TFC 2.0, Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. EUID…brought to you by TTD, and everybody else. Meanwhile, some just bailed out of Europe altogether.
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