Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can it be that it was all so simple then? Where exactly are we with Privacy Sandbox?
Monetize More
JUNE 7, 2022
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?
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Clearcode
JANUARY 26, 2023
At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?
Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads.
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.
VideoWeek
JUNE 1, 2023
And a significant part of this has been fleshing out capabilities which let advertisers target audiences based not just on ITV’s own viewer data, but using second-party and third-party data too. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.
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