Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Click here to download it for free right now!

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% Dive Deeper: What’s the ROI of Throwing a Live Event? Send them follow-up thank you emails or surveys and include links to your social media.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Content creation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JUNE 20, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. The more robust Agency and Team plans start at $179 a month and go up from there. How to Pick a Landing Page Builder.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. Maybe yours includes up-to-date info.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 1, 2019

Adobe’s SEO Game by the Numbers. Now, let’s take a look at their top pages to see what they're doing from an SEO perspective. As you can see below, a lot of the things they rank for are brand-related: That's another important thing when it comes to SEO — if you can build more brand queries, you're going to be more powerful.

Marketing 15

Marketing SEO Pop-Up Conversion 15

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Delight – The follow up from the engagement is to make the experience better than anything the user has experienced elsewhere. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

Marketing 112

Marketing Conversion Audience Media 112

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO.

Marketing 145

Marketing SEO Conversion Audience 145