Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default. This is in keeping with GDPR. Contextual ad targeting.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Footage from smart cameras will be viewable on Roku TVs, and the devices will use voice recognition tech which is embedded in Roku’s TV devices. Direct Line Group Reviews Media Account.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. However, they still require consent under the EU’s GDPR. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69