Martech
MARCH 15, 2022
DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. The death of the third-party cookie. First-party cookies.
Monetize More
JUNE 7, 2022
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adtelligent
MARCH 12, 2020
Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. If the information lines up, the browser sends the relevant cookies together with the request.
Digiday
JUNE 8, 2022
Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? About Epsilon.
NewProgrammatic
FEBRUARY 24, 2022
While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” .
Clearcode
JANUARY 22, 2023
It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.
Expert insights. Personalized for you.
109 
Let's personalize your content