2019 First-Party Cookies Impressions Retargeting 
Martech
MARCH 15, 2022
DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. The death of the third-party cookie. Demand-side platforms.
Clearcode
JANUARY 22, 2023
Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.
Adtelligent
MARCH 12, 2020
Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. If the information lines up, the browser sends the relevant cookies together with the request.
Expert insights. Personalized for you.
111 
Let's personalize your content