Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

MARCH 15, 2022

This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. The retargeting and engagement potential of such a combination can transform campaigns. The death of the third-party cookie. First-party cookies.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. If the information lines up, the browser sends the relevant cookies together with the request.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90