Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Overlooked SEO: Optimizing Images and Video For Search.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Conversion Education Audience 98

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Begins with ” for any URL that starts with your inputted extension like /blog/2019/. How to Increase Website Traffic through Social Media.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! 1) SEO A/B Split Testing.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! Product recommendations.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JUNE 20, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. How to Write Hero Headlines to Skyrocket Click-Through Rates. Marketer’s Guide to Landing Page Optimization.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Media 132

Media Marketing SEO ROI 132

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Learn How to Here: What Is Content Decay and How It Affects Your SEO. Add new, relevant context.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. But people who do are still generating incredible results through cold emails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. NOW WITH MORE!

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. Most businesses make the mistake of spending heavily on content marketing, email marketing, PPC ads and SEO, but never take remarketing seriously. All You Need to Know About the ROI of Influencer Marketing [infographic]. SEO Keyword Research Made Easy in 2019.

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75

Martech

OCTOBER 8, 2021

Yet 42% of data workers’ time is being wasted on the analytics process, with 22% of these workers having a lack of understanding of analytics and data science ( Alteryx , 2019). Solution: One way to overcome this is to request an increase in budget by illustrating the ROI of what an analytics system can bring to the company.

Click Through Rate 124

Click Through Rate SEO ROI Marketing 124

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 25, 2019

To learn the formulas that make the best title for your blog post, video or ad, check out How to Write Hero Headlines to Skyrocket Click-Through Rates. The ROI of a viral campaign can be much higher than a regular lead-generation or awareness-building campaign. The ROI also depends on the objective of the campaign.

Marketing 136

Marketing ROI Audience Video Ads 136