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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

Media 64
Media Brand Lift Click Through Rate Brand Awareness 64
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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 1) Mobile Monkey. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach. The Lesson.

Marketing 141
Marketing Audience Media ROI 141
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