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Digital Advertising Guide

Adtelligent

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. If used properly, this online advertising channel can get a lot of profits for any marketing campaign.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.