article thumbnail

InMobi's 2020 Mobile Video Advertising Trends Report is Here!

InMobi

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S.

article thumbnail

How Does In-App Advertising Work?

InMobi

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. It’s important to note that this all covers the basics in how mobile in-app advertising works in October 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. Higher click-through rate (10.6%). Better ad engagement rate (14.0%). Source: Facebook ).

article thumbnail

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. 90% of people say they discover new brands or products on YouTube.

Marketing 112
article thumbnail

Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Let’s check their ads!

article thumbnail

How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Depending on your Facebook ad goals , you’ll be paying a different amount for clicks and other types of conversions. Chai lovers are more likely to click on this ad. January 2018 UPDATE.

CPC 52
article thumbnail

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% By serving ads at just the right time, there’s an opportunity to deepen the relationship with the listener and boost brand awareness and consideration. Repeat the brand name 2–3 times.