Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Trend #3: Video Ads and PPC. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. The platform allows us to do multiple things.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

InMobi

JANUARY 1, 2018

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52