Paleo AdTech
DECEMBER 10, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.
Paleo AdTech
APRIL 4, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.
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Clearcode
SEPTEMBER 1, 2022
Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?
Digiday
JUNE 6, 2022
To do this, the publisher’s ad op execs use the tech to manage, sell and optimize available ad space for its Athena ad unit on its sites like SB Nation and The Verge as well as from the premium publishers that make up the national and local ad marketplace, Concert. The SSP is an extension of this marketplace.
MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Historically, it has been used by competitors of Google to reclaim their stake in the auctions.
Lemonads
JANUARY 3, 2021
Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.
Martech
JULY 12, 2023
Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads. Meta has invested more than $16 billion into protecting people that use its platforms since 2016, and has stated that safety remains a top priority on Threads.
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