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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.