MobileAds

JANUARY 20, 2021

High impressions. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 The same research discovered a similar trend with programmatic digital display ad spending. In 2015 $17.5 In fact, most mobile marketing efforts are spent on in-app advertising. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The collective says that these display advertising banners have a clear message that describes the cause and intention, whilst prominently displaying the brand assets (e.g.

Ad Tech 59

Ad Tech Impressions Media Agency 59