2015 Display Advertising Impressions Rich Media 
MobileAds
JANUARY 20, 2021
High impressions. Can offer animated and interactive rich media content. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands.
Ad Beat
JANUARY 1, 2020
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.
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