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VideoAmp builds momentum with Warner Bros. Discovery currency deal

Marketing Dive

VideoAmp was founded in 2014 and in recent years has emerged as a leading currency contender , especially after Nielsen’s struggles during the pandemic. The deal builds momentum for VideoAmp as a viable alternative to Nielsen.

Ad Tech 47
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Sociable: WhatsApp launches ads in status updates, channel subscriptions

Marketing Dive

And with Meta purchasing the app for $19 billion (in 2014 ), it’s long sought to find more valuable, viable options to make money from WhatsApp chats. WhatsApp’s focus on user privacy has made it much more challenging for Meta to monetize the app via its regular ad business process.

Retail 73
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65. Adam Singolda – the tabula rasa of Taboola

Paleo AdTech

The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so. It charges a CPC (which varies from pennies to dollars per click) or sometimes a CPM and shares some of the revenue with publishers.

CPC 75
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How The Trade Desk went from media agency BFF to frenemy

Digiday

Inflated fees One agency exec said TTD completely changed how they charge for data, shifting from a CPM fee to a percentage of media fee. in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4%

Agency 75
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42. Joseph Zito – the logic of Datalogix and Oracle

Paleo AdTech

billion acquisition by Oracle in 2014. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 52
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Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

Digiday

Numbers to know 200 million: Number of Fire TV-powered devices that Amazon has sold since launching the connected TV platform in 2014. 14.1%: Percentage growth year over year in premium streaming subscriptions in 2022, half the growth rate of 2021. At Fubo, she’s focused on building up the streamer’s first-party data strategy.

CPM 71
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42. Joseph Zito – the logic of Datalogix and Oracle

Paleo AdTech

billion acquisition by Oracle in 2014. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 45