Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. Step 5 : While the header auction (or header bidding or pre-bidding) happens, Google Publisher Tag is paused.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Paleo AdTech

APRIL 4, 2023

“This is funny,” Tom admits, “but I had no idea what CPM stood for. Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014. Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! But, let’s discover more about AdNow ’s company !

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe.

Media 52

Media Affiliates A/B Testing Conversion 52

Digiday

FEBRUARY 22, 2023

At the very least, “I still do better if I can move someone from Safari to Chrome, where I’ll get 3X the CPM on them [that I’m] currently [getting],” he said. based publisher Future will appoint Jon Steinberg as its new CEO, replacing Zillah Byng-Thorne who held the role since 2014, according to the PressGazette.

Media 69

Media Non-Profit Conversion SEO 69

Single Grain

MAY 5, 2023

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Programmatic ads are generally traded on a Cost Per Mille (CPM) basis, which means how much it costs to have an ad appear 1,000 times.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

AUGUST 18, 2020

Nativo helps with content creation with assistance Nativo’s Cons Difficulty in using different fonts and colors; Creativity takes time.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

SEPTEMBER 10, 2020

Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate). AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Some users feel Revcontent ads are a little intrusive. In-house ad creation.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. Acxiom Corp.,

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Marketing Dive

JUNE 16, 2025

And with Meta purchasing the app for $19 billion (in 2014 ), it’s long sought to find more valuable, viable options to make money from WhatsApp chats. WhatsApp’s focus on user privacy has made it much more challenging for Meta to monetize the app via its regular ad business process.

Retail 73

Retail Agency ROI Ad Tech 73