All About Advertising Law

OCTOBER 18, 2016

On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers of 5-Hour ENERGY® for alleged deceptive advertising in violation of the Washington Consumer Protection Act (CPA).

CPA 40

CPA Impressions Advertising Food 40

Lemonads

AUGUST 18, 2020

As an advertiser, you would get similar or even better CPA results compared to Facebook, of course, after you carefully optimize. Ready to dive into their pros & cons for advertisers and see if Taboola is the right fit for you?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. They achieved all of this while spending less than $10 per CPA. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 5, 2023

The Results The outcome of this “clean-up” was nothing short of remarkable: A staggering 309% increase in conversions An impressive 135% increase in CTR for search campaigns A reduced cost per conversion by 43% Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Handling Social Impressions. Publish the transcription on your blog under an embedded YouTube video for better rankings. Verifying Online Identities.

Marketing 145

Marketing SEO Conversion Audience 145