article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them? Words matter.

article thumbnail

How to Use Social Media to Substantially Improve Your SEO

Single Grain

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. But many fail to see the connection between social media and SEO.

SEO 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Global SEO Agency: Top 5 Picks for 2022

Single Grain

An SEO firm with a global presence is the ideal solution for any company that wants to target multiple countries and languages simultaneously. In this article, you’ll learn what a global SEO agency can do for your business, why you should hire one, and how you go about doing it. How to Choose a Global SEO Agency.

SEO 52
article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Will affect search engine rankings in Google (credit to Growth.pro, Malaysian SEO company ). InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success. Try not to discard one placement if doesn’t work right away.

ROI 52
article thumbnail

TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly How to Use Social Media to Substantially Improve Your SEO. * TikTok Marketing for Brands. : Definition and Demographics. So, what exactly is TikTok ? Within two years, musical.ly

Marketing 122
article thumbnail

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Book My Free Marketing Consultation. 2) Single Grain.

Marketing 141