how-programmatic-is-changing-mobile-advertising-new-research 
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? Fast forward to 2023, when 1.96
Ad Beat
JULY 26, 2019
On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . ” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users.
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