32. John Ferber – putting the dot-com in Advertising.com
Paleo AdTech
DECEMBER 10, 2023
However, it sold advertising based on performance goals, usually clicks (CPC). The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. This mechanism is known as arbitrage. In it, John lived on “welfare-level wages for a week in downtown Los Angeles.”
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