what-we-believe-in-6-ways-to-rethink-attribution 
InMobi
JUNE 5, 2019
My name’s KC, and today we’re going to talk about CPX bidding. My name’s KC, and today we’re going to talk about CPX bidding. Everybody’s heard about CPC, CPM, CPI and all of the kinds of bidding in the programmatic world, but what in the hell is CPX bidding? What is X?
InMobi
MAY 16, 2019
Many organizations are not handling attribution well today. thought their companies had an “excellent” understanding of attribution. In fact, over 34 percent actively said their businesses had either a “below average” or “very poor” understanding of “data-driven attribution.” How should they be thinking about attribution today?
VideoWeek
MAY 12, 2023
In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. She will be starting in ~6 weeks! million in a defamation lawsuit.
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