InMobi

JUNE 17, 2019

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. App-ads.txt is a version that caters specifically to apps and mobile OTT players.

Ad Tech 52

Ad Tech Marketing Advertising 52

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What is Sellers.json and How Does It Work? These aren’t the only benefits of sellers.json. What do these specifications do, and how do they help programmatic advertisers?

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

InMobi

APRIL 12, 2021

Screens: Even within one viewing option, the screen itself will differ. As connected TV (CTV) viewership rises, so does programmatic CTV media buying. For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Smart-Hub

APRIL 12, 2024

Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance. Tracking clicks is a way to get a general understanding of how the audience is responding to an ad.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

InMobi

SEPTEMBER 9, 2019

App-ads.txt, the in-app extension of ads.txt, first went live officially in March , and sellers.json and the OpenRTB SupplyChain Object were released for public comment the very next month. In short, app-ads.txt is a file that states clearly who can and can’t work with a particular app for ad monetization.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52