InMobi

MAY 4, 2020

Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

JUNE 9, 2020

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. How has video engagement shifted across Asia?

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Digiday

JANUARY 11, 2023

This week’s Media Briefing includes a conversation with Bloomberg Media’s CEO Scott Havens about how the publisher is growing its international presence on pace with the economic downturn and why its video business is expected to be a lucrative safety net. Bloomberg sets sights on an international audience. A timeline of Future plc’s U.S.

Media 66

Media Audience Entertainment Advertising 66

VideoWeek

JULY 1, 2022

The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. It is not just an app for sharing funny videos or memes. TikTok is not just another video app. Top Stories.

eCommerce 52

eCommerce Cookies GDPR Media 52