Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement
Digiday
OCTOBER 30, 2022
“The majority of our customers are still trying to figure out how much they can get reporting and measurement to work for them with SKAN as it is today,” said Katie Madding, Chief Product Officer of mobile measurement company Adjust. “Prior versions of SKAN didn’t support that whatsoever,” Madding said.
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