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Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement

Digiday

“The majority of our customers are still trying to figure out how much they can get reporting and measurement to work for them with SKAN as it is today,” said Katie Madding, Chief Product Officer of mobile measurement company Adjust. “Prior versions of SKAN didn’t support that whatsoever,” Madding said.

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Another Day, Another Postbox Post …

Rob Campbell

For those who don’t know what a blue plaque is a permanent sign installed in public places that commemorate a link between that specific location and a famous person, event, or a former building that serves as a historical marker. [ Some may say that’s madness. But it’s still absolutely f **g awesome.

Media 60
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10 things you hate about Google Analytics 4

Martech

Eb Gargano from Productive Blogging told us: “One of the things I have observed is that many bloggers and online businesses have been totally losing their minds over GA4 – wasting days (and in some cases weeks) stressing over this, when their time could have been much better spent elsewhere.” .” But everyone knows it is garbage.”

SEO 98
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Advertising to Baby Boomers: Mad Men Redux

Advertising to Baby Boomers

Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Mad Men Redux. My thoughts about the show a few years ago: 06 August 2008 Mad Men … As as a rule I’m not a big soap opera fan – and Mad Men is primetime soap. Search Blog. Blog Post Collections.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing 145