MNTN

MARCH 19, 2024

They can set floor pricing to ensure that their inventory is only being sold at a price that works for their specific goals. The publisher is looking to sell their inventory at the highest price possible, while the advertiser is looking to minimize their costs and buy at a lower price. What is an Ad Exchange?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Automatad Inc.

JANUARY 9, 2024

After implementation, optimization comes into the scene. You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. It ensures better fill rates by optimizing demands. But do you think you can increase ROI by implementing the video header bidding as it is?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. This is where price floors come into play. This is where price floors come into play. If the price floor set is $2.00 , then Bidder A would close out the price at $2.01.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98

Brid.tv

MAY 10, 2023

The Application of the New Video Ad Categories for Brid.TV’s Publishers Pricing out the New Inventory Contact Brid.TV Pricing out the New Inventory There is no doubt that the new categorization will impact the average CPMs for different types of ad inventory. You can find IAB Tech Lab’s full implementation guide here.

Video Ads 81

Video Ads Ad Inventory Ad Tech Advertising 81

YieldBird

APRIL 12, 2023

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98

CPM CPA Ad Exchange Advertising 98

Monetize More

OCTOBER 13, 2022

Dynamic pricing is all the rage right now in the programmatic world. As more publishers face questions around inventory management and rising eCPMs, they’re looking to dynamic pricing as a solution. Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue.

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Header Bidding Ad Inventory Impressions Cookies 52

Ad Monsters

DECEMBER 21, 2023

This year, our Decoder series covered the gamut — iOS 17 privacy updates, state privacy laws, and supply path optimization. What Is Dynamic Flooring? Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Monetize More

FEBRUARY 6, 2023

Publishers should have full control of the following: Being able to set up price floors Option to review creatives See all buyers and advertisers Granular reporting options – geo, device, ad formats, etc. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. For instance, Brid.TV’s highly-optimized floating video player comes with adjustable positioning, size, autoplay option, and more. With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

PubMatic

DECEMBER 20, 2022

Programmatic guaranteed allows buyers to optimize their campaigns by securing scarce inventory in advance for a preferred rate. PMPs come in two different flavors: fixed price and floor price. Floor-price PMPs benefit both sides. How are TV buyers using programmatic?

Impressions 84

Impressions Media Advertising 84

Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years. Why Choose AVOD?

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PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. Our Deal Desk team helps with deal set-up, monitoring and optimization of any and all PMPs you run through the PubMatic platform. Before you know it 2024 will be at our doorstep.

CPM 101

CPM Cookies Ad Inventory Video Ads 101

Digital Turbine

JANUARY 10, 2024

We unleashed optimal bid prices with Spark, boosting DT’s revenues and maintaining profit margins. ad unit) can be measured by delving into historical bidding prices. ad unit) can be measured by delving into historical bidding prices. Yet, we’re not just chasing demand blindly.

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A/B Testing Marketing 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Continuously Optimize Price Floors To drive consistent revenue, publishers need to regularly track and optimize their price floors.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. What is a second-price auction?

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

FEBRUARY 14, 2023

Introduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory. To access Pricing Rules, publishers need to have a mapped Ad Exchange account enabled in their GAM account.

Ad Inventory 52

Ad Inventory CPM Ad Exchange 52

Monetize More

JANUARY 10, 2023

It’s time for a quick change, consider adjusting floor prices. A well-known strategy is to increase floor prices during the holiday season (November-December). Now that we’re well past that, the obvious step would be to revise floor prices and lower them based on the bidding approach of Advertisers/Buyers.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. What is a second-price auction?

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

YieldBird

OCTOBER 17, 2023

Publishers have harnessed the power of AI predominantly for enhancing and optimizing content creation, distribution, and engagement. Furthermore, it plays a vital role in optimizing content for search engines. By understanding when and where users are most receptive, publishers can strategically place ads for optimal visibility.

Viewability 52

Viewability Advertising Machine Learning Audience 52

YieldBird

DECEMBER 9, 2021

However, when it comes to dimensions we have much more freedom of choice – ad units, unified pricing rules, Programmatic channels are one of many available ones (not all dimensions are available though, like for example audience segments or creative sizes). So, what actually changes once you’ve set price floors?

CPM 52

CPM GDPR Advertising Audience 52

Ad Ops Hero

JANUARY 25, 2021

Improved Inventory Pricing : Publishers have a control over setting the minimum bidding price or the floor price for their inventory and that can be changed at any given point of time to maximize their revenue. This data is crucial to improve the ad delivery by optimizing the campaigns in real time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Ad Monsters

MAY 16, 2022

A lot has been said about Supply Path Optimization (SPO) over the past few years – and for good reason. Defining Supply Path Optimization. Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply. Understanding the Key Players in SPO.

Impressions 85

Impressions Demand Side Platform Ad Server Header Bidding 85

MNTN

MARCH 12, 2024

The SSP allows publishers to add their inventory to exchanges and set a floor price, meaning that they can guarantee their inventory is sold for a minimum price that aligns with their business goals. Performance TV is all about price transparency, as well as access to great tools. Learn More: What is OTT Advertising?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Monetize More

FEBRUARY 8, 2023

Unified Pricing Floors (UPR) Our UPR allows adjusting floors by UTM and URL, not just unit/device/geographical location, etc. Without setting minimum floor prices for your ad units, you risk undervaluing your inventory. Unified Pricing Floors improves revenue for publishers who previously only ran Google AdSense.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

MNTN

FEBRUARY 14, 2024

In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price. A Supply-Side Platform (SSP) allows publishers to add their ad inventory to an ad exchange and set their floor price (the minimum the publisher is willing to sell their ad space for) before programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

MARCH 14, 2024

The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Selection of the Highest Bidder : The ad exchange runs the real-time bidding (RTB) auction, automatically selecting the highest bid that meets the publisher’s floor price set by the SSP.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

PubMatic

SEPTEMBER 22, 2022

Analyzing, ordering, and optimizing bidder tags is a laborious process; not to mention the time spent on negotiating with demand sources about CPMs, fill, and floors. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Reduce Time Spent on Waterfall Management.

Ad Server 69

Ad Server Impressions Media Marketing 69

Automatad Inc.

NOVEMBER 20, 2023

If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. The rest of the bidding process is quite similar to that of open auctions – you set the minimum floor price, and the winning bid gets to display the ad.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Kevel

JUNE 7, 2022

As companies build out their ad businesses, many get lost in the myriad of available auction options, especially after Google’s publicized shift to first-price auctions. Publishers wonder: should they use second-price auction logic? Or first-price? Using lottery with fixed bids helps ensure there’s a “floor” amount you make.

Ad Server 52

Ad Server Impressions CPC CPM 52

SODP

JULY 25, 2023

As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. This dynamic process ensures optimal revenue for the website owner. But is that the whole story? No, there’s more!

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digital Turbine

OCTOBER 20, 2022

Companies who build SDKs are always working to improve their technology.This could mean better ad rendering, bug fixes, updated legal and privacy compliance, backend optimizations, and more — all in the name of providing app developers the best experience and performance. Update CPM Floors for Waterfall Networks. Diversify Your Demand.

Mobile Ads 52

Mobile Ads Banner CPM Viewability 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Each of these platforms has the opportunity to place a bid, and then the publisher’s SSP identifies the highest price; 4.The This way, optimizing fill rates becomes easier.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

FEBRUARY 21, 2023

You’ll get access to advanced targeting features, better ad optimization tools, faster payments, better reporting, and much more! Media buyers can use DSPs to target specific audiences, optimize campaigns, and track performance across both platforms. It’s best suited for medium to large sized publishers. Is Google AdX an SSP?

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

MediaFuse

NOVEMBER 14, 2016

Publishers don’t always know their buyers or at what price inventory will be sold. In order to do this, for all tag based partners, a publisher must make priority and pricing adjustments based on a weekly basis to account for the ups and downs of the bidding activity. Step 1: Reporting. Step 4: Flattening the “Waterfall”.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Martech

OCTOBER 19, 2022

Without this there’s no way to optimize the ad and try out different iterations. All of this drives the price up. An ad exchange is a trading floor where advertisers go to buy ad space from multiple ad networks. It is more often a fixed-price agreement rather than an auction. Who saw it? Ad network vs. ad exchange.

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Advertising Marketing Ad Exchange Retail 121

Monetize More

JUNE 15, 2023

Whether you are new to header bidding or seeking to optimize your existing setup, this guide will equip you with the knowledge necessary to navigate the complexities of ADX and header bidding so that you can evaluate whether it stands alone or warrants complementing additional header bidding solutions.

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