Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Pharmaceuticals 102

Pharmaceuticals Marketing Retail Video Ads 102

VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

AUGUST 27, 2020

Many sponsorships can be attained through negotiation directly with the company that hosts the media or runs the event that you would like to sponsor, with no third-party go-between to worry about. Here are a few of the different types of events or media that cannabis companies should consider sponsoring: a) Podcasts.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Adform has also teamed up with emissions data firm Scope3, enabling clients to implement green media solutions. “I’m

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

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Ad Tech Media Brand Lift Audience 52