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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

Media 73
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InMobi's Business Leaders in APAC

InMobi

The topic of this thesis, ‘The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers’, is something that is still intently discussed within the industry.