Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
Digiday
JUNE 19, 2022
You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. They’re certainly not the only ones — but they happen to offer two current examples of reaction to the tectonic changes media and marketing are all experiencing today.
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