The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth
VideoWeek
MAY 27, 2022
In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. BBC Unveils Plans to Go Digital First. With this investment, our growth engine is firing on all cylinders,” said Firework Co-Founder and CEO Vincent Yang. “Our
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