Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 96

MarTech Marketing ROI Information Technology 96

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. 57% higher brand consideration. 24% higher brand favorability.

Marketing 128

Marketing Information Technology ROI Retail 128

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula.

ROI 109

ROI MarTech Information Technology Marketing 109

Martech

SEPTEMBER 28, 2021

CCPA defines personal information as anything that can be associated or linked with an individual or household. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

Martech Series

JULY 20, 2022

SeoSamba has partnered with thousands of small businesses around the world and helped them reach new goals and implement winning strategies with measurable ROI. G2 helps business professionals make informed technology decisions through more than a million peer reviews.

SEO 84

SEO Marketing Information Technology ROI 84

Martech Series

DECEMBER 7, 2022

Two-thirds (64.6%) of respondents say increasing the return on investment (ROI) from data and analytics investments is critical, with 40% stating that investments to date have not achieved the desired results. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Healthcare 52

Healthcare Information Technology ROI MarTech 52