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Podcasts now a top channel for B2B marketing

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Nielsen] 54% of podcast listeners are likely to consider the brands they hear advertised on podcasts.

Marketing 126
Marketing Information Technology ROI Retail 126
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Apple has similar plans for IDFA, its identifier for advertisers. CCPA defines personal information as anything that can be associated or linked with an individual or household. Improved marketing ROI. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.

Cookies 112
Cookies GDPR Mobile Ads Ad Tech 112
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