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Podcasts now a top channel for B2B marketing

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. 57% higher brand consideration. 24% higher brand favorability. Buzzsprout ].

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Marketing Information Technology ROI Retail 130
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 116
Cookies GDPR Mobile Ads Ad Tech 116
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