Martech

APRIL 28, 2022

. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Marketing 110

Marketing Machine Learning MarTech Audience 110

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads is the undoubted leader of online advertising platforms.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Basis

OCTOBER 9, 2023

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real time.

Marketing 67

Marketing Rich Media Audience Education 67

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Strategies: Switch all Advertising Data to the Cloud The brand contacted an ad and analytics company operating on the cloud.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

APRIL 14, 2022

Thrive is an award-winning marketing agency with offices across the United States that specializes in helping online retail businesses make the most out of Google Ads. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Top 3 Clients: Ready Seal. Seismic Audio. Pricing: $$.

Agency 52

Agency SEO ROI A/B Testing 52

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Swedish furniture retailer IKEA has always approached branding and marketing from a quirky perspective. Dive Deeper: Beyond the Newsletter: You’ve Got Their Email, Now What?

Marketing 106

Marketing SEO Banner Audience 106