Monetize More

OCTOBER 25, 2022

3- Use Header Bidding along with AdSense. Header bidding is a bidding process that allows you to use multiple demand sources for your inventory, which increases the revenue generated from each impression. Use header bidding to make sure that the highest bid wins, regardless of the source.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Ad Monsters

NOVEMBER 14, 2022

with programmatic and header bidding, etc. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. . The other piece is just more machine learning and more data science going into all of this.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Monetize More

JUNE 29, 2023

Try out our award-winning header bidding solution here. These tools leverage machine learning algorithms to analyze patterns in traffic and differentiate between legitimate human activity and bot behavior. To combat this, AI-based fraud prevention tools can be employed.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Ad Monsters

SEPTEMBER 19, 2024

Wohl explains that the decisions made in this case could profoundly influence the future of pre-bid and header bidding, potentially unlocking more efficient and pure programmatic opportunities for publishers. But he heeds a warning about Google’s trial with the DOJ. ” Want to get the full scoop?

Ad Ops 59

Ad Ops Header Bidding Ad Tech Machine Learning 59

Brid.tv

FEBRUARY 29, 2024

Our Engine uses machine learning and large data models to set and continuously adjust price floors for Prebid. Make the Most of Header Bidding Header bidding or Prebid allows publishers to offer their inventory to several SSPs and ad exchanges simultaneously, and the highest bid wins.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

APRIL 19, 2023

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. PubGuru Ad Inspector Chrome Extension: This popular chrome extension too l allows you to easily analyze your ad setups and audit A-Z out of your ad server and header bidding adapters.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

JANUARY 18, 2023

In other words using data, machine-learning technology and a set of tools RTB makes sure that ads are delivered to the right audience via programmatic inventory. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Oko

AUGUST 8, 2024

AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network Ad Inventory 52

Brid.tv

OCTOBER 8, 2024

TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Implement Header Bidding Header bidding allows multiple advertisers to bid for ad space simultaneously , increasing competition for your inventory and potentially boosting fill rates.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Automatad Inc.

NOVEMBER 23, 2023

Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JULY 14, 2022

Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Brid.tv

SEPTEMBER 26, 2022

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Yahoo supports basically every transaction model out there , from header bidding to programmatic direct and guaranteed deals. Payment Model Minimum Traffic CPM, CPC N/A.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. Note: This is the fourth in our series on top trends for 2019.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

InMobi

DECEMBER 26, 2018

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. This can lead to higher CPMs (cost per thousand impressions) and increased revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

MARCH 20, 2024

It uses machine learning to find suitable ad formats and placements. Use server-side header bidding. Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). It gives data about the page positions with which users interact most. Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

It uses machine learning to find suitable ad formats and placements. Use server-side header bidding. Optimize ad placement using heatmap tools. The heatmap tool is a feature of Google Ad Manager (GAM). It gives data about the page positions with which users interact most. Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

JUNE 20, 2023

They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. Unity Ads’ machine learning algorithms help developers acquire users and improve their lifetime value & retention. Developers can also set up their own custom ad formats through the Unity Ads Dashboard.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. Unity Ads’ machine learning algorithms help developers acquire users and improve their lifetime value & retention. Unity Ads allows developers to show banner and interstitial ads in their games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 20, 2023

They utilize machine learning to optimize ad results for both publishers and advertisers. The fact remains that you need to test ad networks, ad layouts, implement header bidding, and more. Click here to sign up for Epom. Their focus is on mobile and video ad monetization.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JULY 1, 2025

Boost revenue strategically : Prioritize high-value publishers (news, finance, education) Deploy header bidding to maximize CPMs Optimize floor prices for underperforming ad units Why Generic Fixes Fail (And What Works) Most MCMs react by “cleaning” obvious spam. rapid back-button clicks).

Header Bidding 52

Header Bidding Pop-Up Affiliates Machine Learning 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore as an Industry Standard publisher tool in the Lumascape. Publishers’ Perspectives: Be it A.I,

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Playwire

MARCH 10, 2025

Key Points RTB forecasting requires specialized mathematical models that account for auction dynamicswe present formulas for bid density functions, win rate probability, and bid landscape matrices Accurate forecasting depends on quantifying critical metrics: bid spread (target 0.85

Machine Learning 59

Machine Learning Header Bidding 59

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52