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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

MonetizeMore eliminates these frustrations with advanced header bidding technology, customized optimization strategies, and industry-leading invalid traffic solutions used by 2500+ publishers globally.

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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

The technical hurdles of implementing solutions like header bidding, which are crucial for revenue uplift, can also seem daunting. If these frustrations resonate, it’s time to consider a more powerful approach. Basic AdSense No strict requirements 32% (keeps 32%) $0.30 Few Moderate complexity AdSense Basic $0.25-$1.50

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Pubwise Opens Its Bidder To Self-Serve Access For Publishers

Martech Series

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. As a Google Multiple Customer Management (MCM) partner, PubWise has the authority to grant qualified publishers access to Google Ad Exchange (Google AdX).

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2019 Trends: Targeted Advertising, Machine Learning and Artificial Intelligence

InMobi

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Our first post was on transparency , the second predictions post focused on OTT , our third post talked about in-app header bidding and our fourth blog discussed data monetization.

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The Powerhouse of PubMatic Hackathon 2023

PubMatic

In the past, hackathons have led to the creation of many of our successful products like our header bidding wrapper, OpenWrap, and our identity solution, Identity Hub. At PubMatic, hackathons are not just events; they are a celebration of creativity, collaboration, and innovation. Increasing the yield of online video ads.

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Bid Shaping Revolution: How Our ML Algorithm Boosted Publisher Revenue by 12%

Playwire

Key Points Playwire's machine learning bid shaping algorithm delivered a 12% increase in RPS for publishers over standard bidding: Sites using bid shaping saw a 21% increase in Revenue Per Session in the experimental time period, while sites in the control group saw only a 9% improvement in RPS.

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Real-Time Bidding DSP: The Command Center of Programmatic Advertising

Playwire

Key Points for Advertisers As we've explored throughout this article: DSPs serve as advertisers' command centers for real-time bidding The RTB process involves complex decisioning that happens in milliseconds Advanced DSPs leverage AI and machine learning to optimize bidding strategies Different types of DSPs serve different advertiser needs and objectives (..)