Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. What is Prebid, Prebid.js

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Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. With such different landscapes, how can publishers adapt in-app monetization for APAC audiences?

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Monetize More

FEBRUARY 8, 2023

Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Imagine how much time you could spend with your family or working on new projects. What could you achieve if you found a way to improve revenue in less than 3 months? Tired of poor Ad RPMs? Happy reading!

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Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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Monetize More

JULY 8, 2022

In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? Related Read: [link].

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

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