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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52
Retargeting Click Through Rate Video Ads Impressions 52
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

They feature an image of the product with the headline, price, and other benefits, such as “free shipping.” With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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