Remove Geo targeting Remove Retargeting Remove Shipping Remove Video Ads
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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Unlike traditional search paid advertising, Google Shopping ads are visual. They feature an image of the product with the headline, price, and other benefits, such as “free shipping.” Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole.