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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. The aim is to create a buzz and get your target audience talking and thinking about your offering.

Retargeting 52
Retargeting Click Through Rate Video Ads Impressions 52
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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