Paleo AdTech
DECEMBER 10, 2023
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. “It’s win-win,” he says.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.
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Paleo AdTech
FEBRUARY 1, 2022
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. “It’s win-win,” he says.
AdvertiseMint
OCTOBER 31, 2023
The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.
Automatad Inc.
FEBRUARY 14, 2022
Vice Media Group rolled out plans to diversify revenue by 2024. Despite 60% of respondents knowing that third-party cookie deprecation will affect ad-measurement, they are yet to install adequate solutions. PPIDs are used to facilitate measurement and targeting without third-party cookies. Publisher’s Strategies.
Martech
JUNE 1, 2022
Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.
Single Grain
JANUARY 15, 2024
Cross-Channel Marketing: Use first-party cookies to create a consistent marketing experience across various channels, whether it be email, social media, or your website. Work With Us Exploring New Technologies With the decline of third-party cookies, emerging technologies come to the forefront.
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