Ad Monsters
FEBRUARY 13, 2024
The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban. What Irked Consumers About Cookies It’s hard not to take the consumer’s side in many privacy discussions. ” It was creepy.
Martech
SEPTEMBER 22, 2021
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
Single Grain
NOVEMBER 28, 2023
Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.
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