Ad Monsters

FEBRUARY 13, 2024

The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban. What Irked Consumers About Cookies It’s hard not to take the consumer’s side in many privacy discussions. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations.

Marketing 116

Marketing Machine Learning GDPR Healthcare 116

Single Grain

NOVEMBER 28, 2023

Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126