Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Orchestration.

Marketing 129

Marketing Machine Learning GDPR Healthcare 129

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126