Martech Series

AUGUST 4, 2022

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 116

Marketing Manufacturing Communications Healthcare 116

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145