Automatad Inc.

DECEMBER 1, 2023

You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Fill rate, on the other hand, measures the percentage of ad requests that are filled with ads.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. 6 – Have a holiday marketing campaign.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Ad Monsters

AUGUST 22, 2022

Online media sites. Before refreshing ad inventories, measure the engagement and fill rate. Always consider ad viewability while refreshing inventories. This way, they’ll continue gathering impressions while their users remain on the site. This includes: Gaming sites. Pages with infinite scroll. Service-based site.

A/B Testing 75

A/B Testing Header Bidding Ad Server Impressions 75

Digiday

MARCH 13, 2023

Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. These issues include slowing down page and ad load times, which can impact user experience and ultimately viewability and monetization of ads. “It’s

CPM 50

CPM Viewability Marketing Fill rate 50

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more. Ad Demand. Top 5 Ad Monetization Platforms for Publishers in 2023.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Google ADX 2.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

Monetize More

APRIL 13, 2023

Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fill rate. 30-40% revenue boost & increased CPM rates.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

Ad network 40

Ad network Video Ads Header Bidding CPM 40