Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Brid.tv

OCTOBER 8, 2024

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

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Fill rate Header Bidding Ad Tech Impressions 52

InMobi

JULY 29, 2020

InMobi is now directly integrated with MAX's in-app header bidding platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners.

Header Bidding 52

Header Bidding Fill rate Impressions 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Ad Monsters

JULY 30, 2024

Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

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Header Bidding Impressions Ad Inventory Fill rate 111

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. or more per thousand impressions can purchase that ad space. Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

DECEMBER 21, 2022

Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. As we know, with Header Bidding we can eliminate waterfall passback. This means publishers can have access to more demands and increase fill rates.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

FEBRUARY 6, 2023

With our last major platform update , we introduced header bidding analytics for all publishers on our Premium plan at no additional fee. These will result in significantly improved player performance and higher fill rates. Since then, our team has been working diligently on several major improvements to our player.

Header Bidding 94

Header Bidding Fill rate Impressions 94

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. .

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e., the highest offer) is awarded the ad impression.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

Ad Monsters

DECEMBER 21, 2023

Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. What is vCPM, and How Does It Relate to Viewability?

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Monetize More

MAY 20, 2025

This translates directly to higher CPMs and improved fill rates across programmatic channels. More impressively, these systems reduce operational overhead by automating complex tasks that typically require specialized adtech talent.

Header Bidding 52

Header Bidding ROI Fill rate Ad Tech 52

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. To gain access to Ad Exchange, you need to have a very large amount of monthly impressions to receive an invite.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Example “Demand Source A”: 10,000,000 impressions seen. eCPM = $0.33.

Header Bidding 52

Header Bidding Ad Server Impressions CPM 52

Unruly

AUGUST 9, 2022

The terms ‘header bidding’ and ‘unified auction’ are often used interchangeably, so what’s the difference? Header bidding is in itself a unified auction, where a publisher adds a piece of code into the “header” of their webpage (browser) through a wrapper tag.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

SEPTEMBER 16, 2024

In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously. Publishers using header bidding often report a 20-30% uplift in CPMs compared to traditional waterfall setups.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids. Header bidding adds competition to your ad auctions.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. The three most common programmatic methods are real-time bidding (RTB) , Programmatic Direct, and Private Marketplace (PMP). Are you ready to make the transition to video header bidding?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77

Oko

AUGUST 8, 2024

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This model encourages advertisers to bid their true value (instead of trying to guess what competitors are bidding and accidentally overpaying), fostering a competitive environment.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

InMobi

JULY 26, 2021

billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests. Hence, we would suggest you prioritize bidding partners who offer ID management features.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. The result is that your RPM will decrease as the reader views more pages, but the RPS will increase since the session overall recorded more impressions compared to a user visiting one page only.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52