Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

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Digiday

FEBRUARY 26, 2023

However, the real prize is in better outcomes for advertisers and better experiences for consumers (not lower-cost CPMs). Ed McElvain, evp of P3 at Mediahub, overseeing digital and data-driven buying, previously told Digiday the shop is also working to incorporate attention into the programmatic buying process. “It versus $10.13

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

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