Digiday

MARCH 11, 2024

In recent months, Adalytics has uncovered that hundreds of major advertisers, many affiliated with the ANA trade body, have unknowingly placed ads on these so-called MFAs — whose definition remains contentious among many. Continue reading this article on digiday.com.

Advertising 80

Advertising Affiliates Media Marketing 80

VideoWeek

MARCH 13, 2024

The measurement body announced that any VOD or streaming service with a Barb licence will be able to participate in CFlight along with existing participants, opening the door to Disney+, Netflix and Amazon Prime Video, which have recently signed up to be measured by Barb.

Audience 59

Audience Media Advertising Agency 59

VideoWeek

MARCH 14, 2024

RTL+ was the most used streaming service in Germany last year, in terms of usage time per user, according to Germany’s TV measurement body GfK. In Germany, RTL+’s paying subscriber count was up 23 percent to over 4.9 But it certainly seems that strategic changes have pushed back RTL’s streaming roadmap, at least a bit.

Impressions 52

Impressions Media Marketing 52

All About Advertising Law

MARCH 15, 2024

Amyris provided statements and lists from regulatory bodies, countries, and trade associations concerning harmful substances (such as the Environmental Working Group’s “Unacceptable List” of ingredients).

Advertising 52

Advertising 52

VideoWeek

MARCH 15, 2024

Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. Baxter joined the UK measurement body in 2022 as Research Operations Director, following a 12-year stint at Kantar.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MARCH 11, 2024

Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Martech

MARCH 15, 2024

You can also consider using different fonts for your titles and body content. Bold eye-catching options like Corbert Condensed Italic and Audrey work well for headers, while easy-to-read, simpler styles with a lot of “flow” are best suited to body content.

Marketing 120

Marketing A/B Testing Pop-Up eCommerce 120